Declare Yourself

VOTE

I found the Youtube clip of this commercial after seeing it because I thought it had an incredibly interesting approach to voting and getting people vote. The entire commercial is around five minutes long and includes several celebrities who are known for their humor, talent and confidence. It starts out with a ton of little clips of each person telling the public NOT to vote, using a reverse effect to get people to listen. This is pathos and ethos at the same time. The actors talk about how healthcare, abortion, taxes, the war and so many other things "don't matter" and that they really have no effect on the world. Obviously these things aren't true, and thats the point they are trying to get across. Then the commercial goes into issues that if the public cares about, they probably should vote. The conversational attitude towards the whole thing makes it most appealing and allows the issue of voting to be brought up on a more personal level. The excerpt ends with the celebrities persuading people to vote, talking about how easy it is and using a ton of jokes to make it seem casual and personal. This method of getting people to vote makes the public think about their constitutional right to vote and the fact that they have natural-born rights to begin with. Our country has come a long way with voting qualifications, and now any American citizen has that right. Exercising the right to vote is something that all Americans should take advantage of and be proud that they can contribute to the leadership of our country. I think that in these times of peril with the economy, we could all use a little patriotic flare. This commercial was especially important because of how huge this election is, and what it means for our country for who will be the next leader of the United States.