Thursday, February 5, 2009
Infomercials...Really?
If I watch or listen to one more bow-flex, ab cruncher, proactive or vegetable dicer commercial I just might call into that one eight hundred number myself and give them a talking to. Infomercials are always trying to persuade you to buy their product by giving "facts" that are not always valid. Who really knows if one will have automatic smooth, clear skin or rock solid, bulging abs if they buy a certain product. The fact is, no one certain product can magically transform a part of your body and honestly, I highly doubt the cut macho-man demonstrating the equipment ONLY used the bow-flex to create his toned biceps. The same goes for food processors and other convenient supplies for your house. Sure, many of them can make tasks more efficient, but its not like the object is going to make a persons life immensely easier. Your life won't be "complete" if you buy airwick for three easy payments of $12.99. These products are romanticized to be so much better than they really are, leaving Americans with the perception that being consumers and buying a company's product will ultimately help the buyer with what they need instantly. The reality of the effects of the products is not what it is portrayed as in these commercials. Their idealistic approach of promises that are not necessarily going to be fulfilled makes the product unreliable in a sense. Will a bow-flex make you look like a bodybuilder? Most likely not. Will you magically have diced tomatoes the instant you press a button on a kitchen appliance? Who knows. Does proactive or a weed-wacker make everything in your life suddenly make sense and bring you instant happiness? Doubtful. The point is, infomercials are a hyped up marketing technique.
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1 comment:
Good examples, Kiley. Consider linking (or embedding) a You-Tube video as an example -- it will help round-out your post.
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